If you’re curious...
I’m based in Wallingford, but I work with small businesses all over the UK.
Whether you’re just getting started or have been going for years, feel free to get in touch if you ever want to chat about how to improve your website’s visibility.
No pressure. No jargon. Just honest help.
A few things people don’t expect about me
Helping people is what drives me. Truly. Not the numbers or algorithms — but the idea that someone can get the support they need, right when they need it, and start feeling confident about their place online.
Australia
I once lived in Australia for four years when I was younger
Professional
Clients often describe me as professional, clear, and knowledgeable
Competitive
I’m quietly competitive, but mostly I just want to see people do well
Why small businesses?
Because they’re the ones who need the most support — and often get the least.
I’ve worked in retail, admin, and even spent time as an ice rink steward. I know what it feels like to start small. And I’ve always had a soft spot for family-run businesses and solo entrepreneurs who are passionate about what they do but don’t have a huge marketing budget behind them.
SEO can feel expensive, overwhelming, and a bit of a black box. I wanted to change that.
From admin apprentice to SEO guide
My journey into SEO didn’t start in a marketing agency — it began during a business admin apprenticeship. I was handed a marketing project and decided to take it seriously. I dug into social media, websites, and what makes a business visible online. That’s when I found SEO — and fell in love with the puzzle of it.
It wasn’t long before I realised other small businesses could benefit from the skills I’d developed. So I started Creative Media Impact, now known as Smart Searcher.
Based in Wallingford, I’ve worked with clients all over the UK to help them grow their presence, understand what’s holding their websites back, and start building online visibility that actually works.
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